Fifteen years of building and leading — as CTO, architect, and product lead on high-traffic platforms. I help founders and leadership teams make the technology decisions that actually move their business.
Every engagement sells direction, not hours. Start small, go deeper when it earns it.
Start here
Direction Session
90 minutes + written direction memo within 48 hours
$950
One focused session for a decision that's stuck: a build-vs-buy call, an architecture fork, an AI integration question, a roadmap that no longer makes sense. You leave with a direction — in writing.
A structured review of your system, team, and delivery reality. I map where the complexity actually lives — architecture, process, or people — and hand you a 90-day plan your team can execute.
Continuous direction for teams in motion: a weekly session, async access between sessions, and a senior technical voice in your hiring, vendor, and architecture decisions.
Fit call — 30 minutes · free. Not sure which engagement fits? Start with a 30-minute conversation about your context and constraints. No pitch — we find out if there's a fit. Book it here.
Proof
Complexity I've already turned into direction
Real platforms, real teams, real constraints — no side projects, no tutorials.
TodaysCrypto
Crypto media
Video platform direction for a crypto-native audience and regulated publishers
CTO
Design and deliver an entertainment and information platform for a demanding crypto-native audience — balancing media performance, content operations, and publisher governance in a highly volatile category.
Legacy e-commerce modernization from WordPress to Laravel
Architecture & delivery lead
A slow, fragmented WordPress e-commerce foundation was constraining both operations and customer experience — but the business couldn't afford to lose its historical customer and order data.
Venue automation and engagement system for a fast-paced gaming environment
Product & systems design lead
A high-speed gaming venue with continuous daily transactions needed stronger operational control and deeper engagement with a Gen Z audience — legacy tooling created staff friction and blind spots in retention.